Company History
Company History

Delfi Limited has been delighting generations of chocolate lovers in the region for over 50 years. Founded by the Chuang family in the 1950's as a chocolate manufacturer in Indonesia, our Branded Consumer Business has since evolved into a regional consumer powerhouse with a strong presence in our core markets of Indonesia and the Philippines.

With an established portfolio of chocolate confectionery brands, including 10 master brands such as "SilverQueen", "Ceres" and "Delfi" and more than 20 key sub brands, we are the market leader for branded chocolate confectionery products in Indonesia. Our brands are also found throughout the region in Singapore, Malaysia, Thailand and the Philippines.

In the late 1980s, the Group ventured into the Cocoa Ingredients Business with a cocoa processing plant in the Philippines. This was followed by the acquisition of processing plants in Mexico, Brazil and Europe in quick succession. Over the next decade, Delfi Limited grew to become the largest bean grinder in Asia and the fourth largest in the world after ADM, Cargill and Barry Callebaut, providing cocoa ingredients to companies in over 60 countries. Our customers included household names such as Nestle, Cadbury and Mars. In 2013, we sold this business at a premium to Barry Callebaut as part of a strategic move to allow the Group to focus on growing our regional Branded Consumer Business.

The group was listed on the Mainboard of the Singapore Stock exchange in 2004.

On the 30th June 2013, the completion of the disposal of its Cocoa Ingredients Division had taken place. As such, Petra Foods ceased to be in the cocoa ingredient processing business it continues to be engaged in and focused on growing its branded consumer business.
On the 12th December 2012, announced that it had entered into a conditional sale and purchase agreement with Barry Callebaut AG and Barry Callebaut for the sale of the Cocoa Ingredients Division.

Zurich based Barry Callebaut is the world’s leading manufacturer of high quality cocoa and chocolate products. Barry Callebaut is present in 30 counties, operates around 45 production and employs a workforce of about 6,000 employees.
Entered into a joint venture with Super Group Ltd to market and distribute instant 3-in-1 coffeemix products and other convenience beverages in Indonesia.
Acquired the remaining 32% stake in the Petra-Armajaro Joint Venture, making it a wholly owned subsidiary of Petra Foods.
Completed the upgrading of the Hamburg cocoa ingredients processing facility.
Entered European market for cocoa ingredients through a joint venture with UK-based partner Armajaro Trading Ltd which owns a cocoa ingredient manufacturing facility in Hamburg and a cocoa butter facility in France.

Started investment activities in Hamburg facility.
Strengthened regional presence with acquisition of existing confectionery businesses from Nestlé in the Philippines.

Acquired the “Hudson’s” trademark for functional throat candies.
Acquired well-established distribution networks - Sime Darby Marketing Sdn Bhd and Petra Sime Marketing - in Malaysia and Singapore respectively.
Listed on the Mainboard of the Singapore Exchange in November.
Acquired two cocoa processing plants in Mexico and Brazil from Nestlé SA and entered into agreements to supply cocoa ingredients to Nestlé in those countries.
Entered into a joint venture with Meiji Seika Kaisha of Japan to manufacture “Meiji” branded confectionery and biscuits in Indonesia.
Started cocoa ingredients operations in Thailand.
Entered into the cocoa ingredients business and built a cocoa processing factory in the Philippines.
Commenced distributing third party brands in Indonesia.
Established and incorporated in Singapore as Petra Foods Pte Ltd.
Established the “SilverQueen” and “Ceres” brands in Indonesia.